3 ways to handle ‘Panama Papers’ crisis responses
By Michelle Pittman
Today the International Consortium of Investigative Journalists plans to make public a searchable database of more than 368,000 people and 300,000 offshore entities (including companies, trusts, foundations and funds).
Study: Millennials want brand managers out of their ears—and feed
“If you build it, he will come.”—“Field of Dreams” Many social media managers probably don’t approach consumers with a “Field of Dreams” mentality.
Comms pros are the bridge between the boardroom and the workforce
By Scott Mckenzie
Change can lead to employees feeling disconnected and disengaged, and it is the role of comms teams to ensure that what goes on in the boardroom is understood by the rest of the workforce, and delivered in the right way by the right people.
5 Smart Ways to Grab Headlines During an Election Year
By Jamie Izaks
It’s important to do your research and understand the political stories of the day. Maybe your client doesn’t have a direct link to fracking, Common Core curriculum or the Middle East, but in order to find an angle that works, you’ve got to be informed. Spend a bit of time each day reading up on headline news from an unbiased source, then see what each side is saying. This should help you discover an angle that might be your “in” for your organization. Once you find the angle, identify a protagonist and antagonist; this will help solidify your pitch.